COVID-19 has permanently altered the business landscape. Companies unwilling to adapt to the new reality have suffered or closed while those who embraced the challenge have grown—or even thrived. From doctor’s offices to barbershops, delis to high-rise offices—the companies left standing a year later likely harnessed the power of modern IT solutions to communicate, develop new sales strategies, and deliver products and services efficiently.

Some of these changes will solidify into permanent features of the modern business landscape in the coming decades.

Get Comfortable in the Cloud

There were some growing pains and funny moments those first few months on Zoom or Microsoft Teams as people learned to navigate these platforms, many for the first time. We’ve all probably experimented with backgrounds, kept the camera off to hide our bedhead during that early morning meeting, or finished an eloquent sales pitch only to realize we were muted.

The fact is, though, as awkward as the transition was at times, videoconferencing, team chats like Slack and Teams, and cloud storage and document sharing solutions like Microsoft Sharepoint are likely here to stay. They allow a greater degree of flexibility and productivity for many businesses. In addition, office space can be reduced as more employees work remotely at least some of the time. The likelihood of lingering health risks and future pandemics will probably also require businesses to remain adaptable.

The businesses that fully utilize these tools and innovate their business around them will gain an edge over slow-to-adapt competitors.

 The Diminishing Returns of Traditional Marketing

During the last year, sales and marketing teams had to adapt. Traditional face-to-face interactions, meet and greets, afternoon tee times with clients, and other forms of outreach became impossible. While Zoom and Teams can get the job done in some cases, marketers of the future need to innovate solutions now that allow them to connect with the right clients on the right platforms with the right solutions.

Where once personal relationships and face-to-face interaction were vital to attracting and retaining customers, the virtual landscape of the coming decades will demand better services, competitive pricing, and verifiable results. Marketers who fail to stay ahead of the trend may very well lose their most valuable client to a competitor offering more than just a familiar face.

A Smaller World

The Internet has been shrinking the world, and specifically marketplaces, for years. But COVID accelerated the speed of that trend. The talent pool has expanded from the local city to the world. Employees who used to be required to live near the office can, in some cases, branch out further or stay connected while traveling. Solutions like VoIP even allow remote workers to answer work calls from their own phones.

In addition, the speed of information coupled with the ease of communication and growth of big data are creating opportunities in every industry in the world. IT solutions unlock the potential for any business—large or small—to expand their reach into the global marketplace. Those that do will be rewarded with creative solutions to traditional problems and new revenue streams that only a year or two ago may have been inaccessible.

Does Your Business Have the “IT Factor”?

Many businesses are still adapting to these new realities. While there is a degree of urgency necessary, you are not alone if you are in that position. Simpleworks IT offers managed IT solutions for small-to-medium businesses making the transition into a digital marketplace. Contact us today to learn more about our services and the benefits of using a managed service provider.